Located in Midtown Manhattan between Times Square and Rockefeller Center, the Royalton broke ground for the ultra contemporary, concept hotel in New York City, just 15 miles from La Guardia Airport. The Royalton's spectacular lobby stretches an entire block, is lined with pillars and draped in the elegant, minimalist design of Phillipe Starck. Starck's vision of recreating the ambiance and romance of steamship travel in a modern scenario has produced a lobby to see and be seen in. What's more, the location is ideal: just off Fifth Avenue, less than two blocks from Madison Avenue's designer boutiques, and two blocks from the bright lights of Broadway.

The hotel's 44 Restaurant offers breakfast, lunch and dinner. Guests can enjoy drinks in the lobby or the intimate Round Bar. The kid friendly Royalton offers welcoming gifts to children and soft drinks or juice and popcorn. Parents also can receive board games and coloring books for their children.

The Royalton offers valet parking, concierges, room service, business center, high speed wireless Internet and a fitness facility.

Dark blue curving hallways lead to rooms reminiscent of cabins, with porthole windows and built in storage.

The 205 guestrooms include wall to wall banquettes, minibars, deluxe bedding with Italian cotton linens, televisions, CD/cassette players and dual line phones bedside and in the bathroom. Bathrooms feature slate and glass walled showers or large, custom bathtubs.