Located in the commercial district of Athens, Greece, is The Fresh Hotel, a vividly colored, minimalist hotel that stands 500 meters from the shopping and nightlife of Psiri (New Town), one kilometer from Plaka (Old Town) and within two kilometers of the Parthenon and Acropolis.

Magenta Restaurant exudes sophisticated glamour with cool terrazzo flooring, minimal design and pink and white color schemes. Orange Bar, with its orange Corian benches and walnut flooring, sources its menu from the nearby Athens Central Market. The ninth story seasonal, poolside Air Lounge is reminiscent of a Mediterranean cabana and features Acropolis views. Natural light flood the hotel's three conference rooms. Wireless Internet access is available. A fitness center, steam room, sauna and outdoor pool are featured. The pool area is filled with sun loungers and umbrellas.

Neutral tones with bright accents add appeal to each minimalist style guestroom. Views are of the city's graphic streets. Amenities include wireless Internet access and plasma satellite televisions. Minibars are provided. Bathrooms offer complimentary Korre toiletries and bed slippers. Unlike many Greek hotels, The Fresh Hotel puts an emphasis on breakfast. The expansive spread includes both warm and cold dishes quiche, sausage, bacon, Greek cheeses, fresh fruits, cappuccinos and espressos.