The East Hotel & Restaurant GmbH is a glass and stone fronted modern property located 500 metres from the Reeperbahn and two kilometres from the city centre, set in a former iron foundry.

The 125 ultra contemporary open plan guestrooms incorporate beds, shower/tubs and marble topped counters with sinks, separated by a sheer curtain. All feature exclusively designed fabrics, and are equipped with wireless Internet connections, satellite television, direct dial phones, desks and safes with laptop chargers. Bathing areas include robes and complimentary toiletries. Guests can practise their stroke on the virtual putting green and golf simulator, work up a sweat in the fully equipped fitness room and unwind in the hotel's rooftop garden terrace. The hotel also houses a sauna and massage room and guests can pamper themselves with a range of anti aging and beauty treatments.

The East Restaurant, overlooking an inner courtyard, serves a range of European and Asian fusion dishes in a contemporary setting dominated by four white pillars, while the Colours Lounge is furnished with bean bags and velvet cushions and serves a range of drinks, snacks and cocktails.

Those on business will benefit from the hotel's conference rooms and wireless Internet access. Further practical amenities include a 24 hour front desk, laundry facilities and a multilingual concierge on hand to offer sightseeing assistance. Guests arriving by car will find garage parking available onsite (surcharge). The Heiligengeistfeld stadium is 500 metres away, and the harbour and fair ground are at a two kilometre distance. The nearest underground station is St Pauli, one kilometre away.

Hamburg Fuhlsbⁿttel Airport is 11 kilometres away and takes approximately 20 minutes to reach by car.